President & CEO
Latino HoTEL Association
Lynette Montoya has been actively involved in the Brokerage of Hotels and commercial real estate locally and nationally for more than 20 years. She presently holds the position of President of the National Latino Hotel owners Association. Montoya serves on the National Board of Architecture 2030. Lynette began her career as Marketing Director for an architectural firm. She was the founder of the Santa Fe Hispanic Chamber of Commerce and served as its Founding Executive Director. She has also held the position of Director of Economic Development for the City of Santa Fe. Montoya has worked with the NM State legislature and has advocated for issues on diversity statewide and in Washington, D.C. She remains involved in her community and is currently a founding member of another non-profit, Healing Voices, where they are producing films on prevention of domestic violence that are promoted locally and nationally.